The commercial is based on the idea that moms will have to watch their sons when using the product because they will be smelling so good it will attract the ladies. From bushes to school cafeterias, the mothers are seen lurking in a very chilling manner that builds up just like a slasher film. Believe it or not, the idea is a pop culture moment that is going to have everyone chatting around the water-cooler on the creepy tone of the 60-second spot.
Check the fulll article and the video by clicking on the link above:
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