— Today, Planters, America’s leading snack nut brand, launches a new marketing campaign that features Mr. Peanut, the beloved icon, speaking for the first time in 94 years in a series of stop-motion animation commercials that bring to life the “Naturally Remarkable” world of Planters. The first commercial appears on Mr. Peanut’s Facebook page (www.facebook.com/mrpeanut) on Tuesday, November 9, 2010 at 12:00 a.m. EST.
Mr. Peanut will have a voice for the first time since his creation in 1916 – and he has a lot to say. The popular and witty character will introduce people to the nut-sized world of Planters to honor what’s important in life – family and friends; real, authentic experiences; delicious, wholesome foods; and having fun.
“People love Mr. Peanut,” says Jason Levine, senior director of marketing for Planters. “He has always had a rich personality, and giving him a voice now allows people to connect with him in an authentic and entertaining way.“
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